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MARKETING STRATEGY

OMNICHANNEL TRANSFORMATION

Positioning, Communication, Segmentation
Action plans, Promotional material (writing and form)
Field Team support
Strategic and operational plans
Omnichannel Customer Engagement
KPIs, Customer Experience

Customer Engagament model transformation:
Personae definition
digital and physical channels orchestratio,
CRM usages and IA benefits
KPIs definition & follow up
Patients pathway identification,
Add value services

Together for our performance

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DIGITAL COMMUNICATION

CERTIFICATIONS-TRAININGS

Web sites development
Web content redaction
SEO
Graphic Design
Community management (Linkedin)

Digital Transformation (ESCP)
Design Thinking and agile method (ESSEC)
Wordpress and SEO
Community Manager
Adobe Suite

TOGETHER FOR YOUR PERFORMANCE

NEED SUPPORT IN PHARMA MARKETING, OMNICHANNEL MARKETING, WEB SITE DEV AND GRAPHIC DESIGN?

I worked for pharmaceutical industry for 30 years in two major international groups and have acquired extensive expertise in a wide range of fields. I can put this expertise to work for to support your activity, particularly for  marketing strategy, marketing, omnichannel customer engagement, change management, as well as website design and graphic design (healthcare and non-healthcare)… Furthermore, since 3 years, I have acquired various experiences as seasoned consultant in those areas, ethical markets including rare diseases and DTC markets. 

Need support in Pharma Marketing, omnichannel marketing? 

You’re short of time, you need manpower while you wait for someone to be recruited, you face an urgent projet, you need an outside, expert view to support your strategic recommendation more effectively, or you simply need to support your teams through the change process.

Need a web site or graphic design? 

You want to develop your website as part of your communication strategy, with support that is both expert in communication strategy and natural referencing. If you have a graphic charter to produce or documents to design, the creative part is my ‘ray of sunshine’. AND, I doncut this activity for free for patients associations!

Need ressources for Biotechs and Start ups?

You are expanding and don’t yet have the funds to recruit staff, you would like to begin promotion without long term investment, you need advice on working with the pharmaceutical industry. 

I’m there for all these situations, reactive, adaptable, a good listener, pragmatic… and always with a smile!