Marketing

Engaging your customers with an effective marketing strategy

My aim is to help you optimise the engagement of your healthcare professional customers with your company and product brand through an impactful Marketing Strategy.

Today, we know that the traditional model for promoting drugs to healthcare professionals needs to adapt to changes in their behaviour.
With multiple information channels, and the impact of Covid, doctors are getting information in a different ways to that which they would get from a doctor’s visit alone, so in order to remain competitive we need to adapt our customer approach to this change. We need to move from a product model to a customer model.

I’ll help you to create an impactful customer journey based on the brand’s strategic objectives.

Examples of my work:

-Customer segmentation based on product strategy
-Incorporating qualitative expectations, behaviour and needs
-Propose content and channels tailored to these expectations
-Mapping the customer journey
-Define KPIs
-Train head office and field teams
-Measure customer satisfaction

Of course, I can also help you draw up your marketing plans, always with the aim of moving from a product plan to a customer plan.

Missions examples :

• Medicalisation of a dermocosmetic brand
• Strategic and operational support for a Rare Disease product in nephrology, up to 100% creation of communication elements